This rocks my socks. Teresa Valdez Klein of teresacentric.com was so pissed off with the number of targeted weight loss ads on Facebook that she decided to do something about it. Shelling out $5.00 per day to place her own advertisement, she came up with the above. When clicked, viewers are taken to the Love Your Body Day website.
Holly Combe referred to it as 'subvertising', which I think is a great term!
It warms my cockles, it really does. What a positive message! And somebody that is actually taking some action. I am seriously impressed.
Body and Soul - Billie Holiday
Got Body If You Want It - Gossip
Advert - Blur
Weight - Sarah Slean
Wonderful World, Beautiful People - Jimmy Cliff